The Flowers Festival

(Spanish: Feria de las Flores) is a festival that takes place in Medellín, Colombia. The annual festival is a significant driver of tourism and holds importance to the cultural fabric of the city. In addition to various flower display-oriented events and contests, the festival includes musical performances, an antique car parade, and an 11km bike ride. It is estimated that the Flowers Festival annually attracts more than two million people to the city, and the event cost the city around $3.6 million to organize in 2019.